The tobacco industry has long been known for its deceptive tactics to encourage smoking, especially among young people. Big tobacco companies have placed large ads in magazines and publications that are popular with children, in an effort to increase their exposure to tobacco advertising. Scientific evidence shows that this type of advertising and promotion has a direct influence on young people's decision to start smoking. In addition, tobacco companies have used experiential marketing in bars and nightclubs, as well as sponsored events such as concerts and festivals, to further spread their message. Tobacco companies have also been known to deceive the public about the health risks associated with smoking.
Despite the fact that it is widely known that smoking is harmful, tobacco companies continue to sell their products without warning consumers of the potential risks. Furthermore, they have innovated with new smoked tobacco products that are specifically targeted at children and adolescents. In order to combat the tobacco industry's deceptive tactics, public health efforts must implement successful tobacco control strategies. This includes increasing excise taxes and a total ban on tobacco advertising, promotion and sponsorship. Additionally, new interventions must be developed to deter occasional or light smokers from becoming addicted.
The tobacco industryhas also taken advantage of a legal loophole “for adults only”, which exempts them from some marketing practices that take place in spaces only for adults.
Studies have shown that the industry has linked tobacco use with alcohol consumption, in an effort to appeal to young adults. This year's World No Tobacco Day (WNTD) focuses on the fact that the tobacco industry continues to attack young people, whose addiction to nicotine will help ensure the industry's continued profitability. Women are also targeted by the industry, with specific brands being produced for them. It is clear that the tobacco industry will continue to use deceptive tactics in order to encourage smoking. It is up to public health efforts to implement successful strategies in order to combat these tactics and protect the health of citizens.