The Tobacco Industry's Strategies to Promote Their Products

The tobacco industry has developed a variety of strategies to promote their products. Learn more about how big tobacco markets their products and how local governments can impose restrictions.

The Tobacco Industry's Strategies to Promote Their Products

Vendors close to schools are often paid to display nicotine and tobacco products in their retail stores, along with stylish point-of-sale signs, attractive marketing materials, and bright, colorful cases to draw in younger customers. Although the rate of tobacco use has decreased significantly over the past decade, it still does not kill equal opportunities. The tobacco industry spends more than half a million dollars a day in New York State to market its products, and 90 percent of that amount goes to in-store advertising with bright colors, rows of products and special discounts. Women are also a target of the tobacco industry, and tobacco companies continue to produce women-specific brands.

Local municipalities have the authority to impose additional restrictions on the sale of tobacco products, including decisions related to the type and location of stores that sell tobacco products. According to the Surgeon General, increasing the price of tobacco products is one of the most effective strategies to prevent young people from starting to smoke, reducing the amount of tobacco they consume and increasing the number of people who quit smoking. Therefore, tobacco manufacturers could become key agents in reducing the risks of regulatory capture; something almost inconceivable compared to today's big tobacco companies. In some countries, such as Australia, smokeless tobacco is also banned despite the fact that some of these products are much less harmful than smoked tobacco. After these restrictions, stores that sell tobacco became the main focus of marketing in the tobacco industry. The tobacco industry has developed a variety of strategies to promote their products.

These include paying vendors close to schools to display nicotine and tobacco products in their retail stores, using attractive point-of-sale signs and marketing materials, and offering discounts. They also target women with women-specific brands. Local municipalities have the power to impose additional restrictions on the sale of tobacco products, such as decisions related to store type and location. The Surgeon General has stated that increasing the price of tobacco products is one of the most effective strategies for preventing young people from smoking and encouraging those who do smoke to quit. Tobacco manufacturers could become key agents in reducing regulatory capture risks if they are willing to cooperate with local governments.

Smokeless tobacco is banned in some countries like Australia even though some of these products are much less harmful than smoked tobacco. In conclusion, the tobacco industry has developed a variety of strategies to promote their products. These include paying vendors close to schools for product displays, using attractive point-of-sale signs and marketing materials, targeting women with women-specific brands, and offering discounts. Local governments have the power to impose additional restrictions on the sale of tobacco products. Increasing prices is one of the most effective strategies for preventing young people from smoking and encouraging those who do smoke to quit.

Clifton Dupriest
Clifton Dupriest

Award-winning coffee aficionado. Typical travel guru. Incurable coffee junkie. Proud music advocate. General pop culture guru.

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